The business side of photography is a key element to becoming a successful photographer. It is an ongoing effort to find and keep clients. That is why "Knowing your clients needs and taking care of them" both during and after you've completed the project; is critical to the success of your business.
While photographing a model for an advertisement, I didn't fully understand that advertisement photography needs to be approached a little different from regular model photography. Although my client stated they would like to use these photographs for an ad, it was still incumbent on me to get the specifics. In addition to being a photographer I need to be a good sales person, and uncover the needs of my clients. In sales sometimes a customer will not be as direct or forthcoming as we would like. Not that the client/customer does this intentionally it's just the way life is.
So, by being very specific, and asking direct questions such as, in what way will you use the ad. Or will the add include text within the photograph, and how large or small will the ad be. Once you've asked those intial questions then, you can ask more open ended questions so the client will elaborate on how they envision the ad.
Although this is not all inclusive these are just a couple of tips that can be useful. Being a salesperson can be very difficult, but if you belive in your product it makes it significantly easier to wear your sales hat as a photographer. Please go to my web site at http://www.dannylbaker.com/ and click on the "Project" button to view a sample of my work that was used in Tiki Magazine.
While photographing a model for an advertisement, I didn't fully understand that advertisement photography needs to be approached a little different from regular model photography. Although my client stated they would like to use these photographs for an ad, it was still incumbent on me to get the specifics. In addition to being a photographer I need to be a good sales person, and uncover the needs of my clients. In sales sometimes a customer will not be as direct or forthcoming as we would like. Not that the client/customer does this intentionally it's just the way life is.
So, by being very specific, and asking direct questions such as, in what way will you use the ad. Or will the add include text within the photograph, and how large or small will the ad be. Once you've asked those intial questions then, you can ask more open ended questions so the client will elaborate on how they envision the ad.
Although this is not all inclusive these are just a couple of tips that can be useful. Being a salesperson can be very difficult, but if you belive in your product it makes it significantly easier to wear your sales hat as a photographer. Please go to my web site at http://www.dannylbaker.com/ and click on the "Project" button to view a sample of my work that was used in Tiki Magazine.
